Collaborating for innovative insights-driven progress.
Beyond a mere industry buzzword, advanced analytics is our expertise. Harnessing Human Ingenuity, we convert real-world data into meaningful insights, enriching your understanding of therapies, markets, patient demographics, and targeted healthcare professionals. This empowers you to improve clinical effectiveness, maximize sales and marketing outcomes, and adapt to the evolving, value-based healthcare landscape.
Who we serve
We are focused on meeting the needs of Life Sciences commercial teams.
Commercial Marketing Teams
Evaluating territories and targets for optimal commercial success, enhancing ROI by delivering impactful messages across the most effective digital and non-digital channels.
Market strategy experts
Identifying strategies to improve relationships, collaborations, and dialogues with payers and providers regarding contracts and formularies.
Brand leaders/managers
Leaders or managers responsible for overseeing and advancing a brand's success and market presence in the competitive landscape.
What we do
Patient intelligence
We innovate by leveraging our patient-level data assets and advanced predictive modeling capabilities to offer unique insights on patient populations and personas.
- Follow and understand Patient Treatment Journeys, including start-stop-switch behaviors
- Assess patient risk and impactability and intervenability scores
- Quantify the product compliance/adherence of patient populations
Market effectiveness
We help profile and segment patient populations, HCPs and healthcare facilities; optimize marketing mix allocations; and develop and launch creative and marketing services.
- Quantify market potential by region
- Assess values and ranking potential of HCPs
- Prioritize hospital targets based on patient treatment opportunities and re-admissions
Market access strategy development
Using RWE data, HEOR analyses, and payer analytics scoring, we help prove a product’s value and maintain stronger relationships with payers, as well as PBMs and providers.
- Quantify total cost of care by various dimensions, including facility, prescriber, region, patient persona, and patient treatment journey
- Improve value-based contract design
- Identify patient outcomes
Commercial effectiveness
RHO Health’s Commercial Intelligence Platform is a data warehousing and insights reporting platform built specifically for the pharmaceutical industry.
- Personalized dashboards, with self-service queries and data feeds in a variety of front-end frameworks
- Fragmented, changing, and highly-complex commercial data under control
- Give business users the insights they need, when they need them – while ensuring a single source of truth
Performance marketing solutions
We help organizations unlock the potential of precision marketing and deliver superior performance marketing solutions, helping enhance customer experiences and drive growth.
- We go beyond multi- and omni-channel marketing to deliver opti-channel marketing
- Sophisticated Audience Science Capabilities: Marketing Strategy, Audience Insights and Communication Planning
- End-to-End Marketing Channel and Media: We offer in-house expertise to plan, buy and execute in any marketing channel
- Innovative Creative and Experienced Design Solution: Performance creatives, Experience Design, Decisioning and Personalization
Advancing your business – what propels it?
Leveraging our extensive and distinctive data assets, we extract practical insights to cater to the requirements of commercial teams in Life Sciences.
Using our unique and vast data resources, we extract actionable insights tailored to meet the needs of commercial teams in Life Sciences.
Utilizing our strong ties with payers, providers, and PBMs, we offer payer analytics scoring, aiding in comprehending provider rankings.